How YouTube Works to Connect, Inform, and Inspire People
Digital MarketingSocial MediaVideo MarketingVideos and Social MediaYouTube is changing the hearts, minds, and actions of people every day. YouTube allows more than 475 million people worldwide to...
View ArticleHow to Use Neuroscience to Increase Your Marketing Effectiveness
ROI and Measurement of Digital MarketingInnovation and MarketingDigital StrategyDigital MarketingOne of the most exciting parts of my job at Rutgers is exploring the intersection between marketing and...
View ArticleWhat You Should Know About the EU’s New “Internet of Things” Privacy Framework
Digital MarketingPrivacy and Security issues of Digital MarketingSocial MediaTo many, “The Internet of Things,” a predicted, transformative moment in time when nearly all “things” in the physical world...
View ArticleWhat’s the hashtag for this digital marketing course?
Digital MarketingSocial MediaVideo MarketingVideos and Social MediaI got the feeling I wasn’t in Kansas anymore when the students in my social medial marketing course form a closed group on Facebook...
View ArticleUnified Marketing - Time to Move Beyond Integrated Marketing
Digital MarketingStrategic MarketingROI and Measurement of Digital MarketingDigital StrategyFor a long time, advertisers and their agencies have been trying to achieve greater synergies and...
View ArticleAs Advertising Companies Fret Over Digital Talent Gap, Rutgers CMD Works to...
Digital MarketingSocial MediaBack on Oct. 30, 2011, The New York Times published “Advertising Companies Fret Over a Digital Talent Gap.” The article by Tanzina Vega, a media reporter at The Times,...
View ArticleNew Model for Digital Leadership – Brave New World
Digital LeadershipDigital MarketingDigital StrategyIntegrating Digital MarketingDuring a recent graduation speech for a custom Mini-MBA: Digital Marketing program delivered at a fortune 100 company,...
View ArticleMarketing Implications of Mobile as the New Desktop
Digital MarketingMobile Marketingmobilesmart devicessmartphonestabletsWe've heard a lot about the "post-PC" world ever since Steve Jobs heralded its arrival with the launch of the iPad 2 in March 2011....
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The NEW "4 P's" of Marketing for Non-Profits
Social MediaJ&J4 Ps of MarketingNon profitsDigital MarketinggoogleMini-MBAmarketingpurposepresenceproximitypartnershipsNew P's The NEW "4 P's" of Marketing for Non-Profits - Part 1 of 5...
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How Semantic Search is Changing Digital Marketing
Digital MarketingSEMsearch marketing Digital marketing is the term that most businesses apply to the transition of things they used to do to advertise to their customer base offline, to things they now...
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